Post by lindsey45 on Mar 7, 2024 4:23:43 GMT -6
If you have created partnerships with influencers through this channel, you will surely have noticed the changes. In 2017, Instagram introduced the Branded Content Partnership Program. And they did it after the FTC took drastic measures against influencers who promoted products for brands without telling their followers that it was a sponsorship. This new feature allowed the influencer to include a tag in the header. This made it clear that the photo was related to sponsorship and not a non-profit recommendation. However, even though that label (#ad) indicated that a post was sponsored by a brand, the Branded Content Partnership Program prevented the brands from being advertised that way. They could no longer generate engagement with that technique. In short, brands were forbidden to capitalize on that content that was clearly already working and being enjoyed by strong communities.
Instagram Branded Content Ads prevents that Iceland Phone Number List blocking Instagram Product Management Director Ashley Yuki has talked about it. As indicated by AdAge, the Instagram Branded Content Ads feature has been tested since last year. And it has given very positive results. Ashley Yuki also states that “brands are seeing those sponsored content ads overcome the challenges they face with organic content.” And now they are finding other ways to broaden their recognition such as branded content. Instagram Branded Content Ads manages to combine the best of each. It combines the greatest advantages of collaborating with influencers with the potential of paid ads on the platform. Given that Instagram ads are relatively affordable, brands are now more likely to get a better return on investment. Especially when they collaborate with influencers to promote themselves.
Instagram Branded Content Ads also has the additional advantage of being able to target specific users. Instagram’s own algorithm will guarantee that ads are viewed by certain segments. Even if users do not follow some specific influencers, they are likely to know who they are if they are in the brand’s target market. Ads must be identified as publicity So far, as you have seen in the previous data, influencers marketing has gained strength thanks to Instagram posts and Stories. According to Mediakix data, these formats have surpassed the investment in advertising that is made on YouTube. This study also found that two-thirds of marketing managers plan to increase their influencers marketing budget this year. And currently, 89% of professionals confess that Instagram is one of the most important channels for these types of campaigns.
Instagram Branded Content Ads prevents that Iceland Phone Number List blocking Instagram Product Management Director Ashley Yuki has talked about it. As indicated by AdAge, the Instagram Branded Content Ads feature has been tested since last year. And it has given very positive results. Ashley Yuki also states that “brands are seeing those sponsored content ads overcome the challenges they face with organic content.” And now they are finding other ways to broaden their recognition such as branded content. Instagram Branded Content Ads manages to combine the best of each. It combines the greatest advantages of collaborating with influencers with the potential of paid ads on the platform. Given that Instagram ads are relatively affordable, brands are now more likely to get a better return on investment. Especially when they collaborate with influencers to promote themselves.
Instagram Branded Content Ads also has the additional advantage of being able to target specific users. Instagram’s own algorithm will guarantee that ads are viewed by certain segments. Even if users do not follow some specific influencers, they are likely to know who they are if they are in the brand’s target market. Ads must be identified as publicity So far, as you have seen in the previous data, influencers marketing has gained strength thanks to Instagram posts and Stories. According to Mediakix data, these formats have surpassed the investment in advertising that is made on YouTube. This study also found that two-thirds of marketing managers plan to increase their influencers marketing budget this year. And currently, 89% of professionals confess that Instagram is one of the most important channels for these types of campaigns.